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008 001031s2000 sp 00011dspa d
020 _a9701026764
035 _a12242
041 _aspa
082 0 4 _a658.802
_bS792; 2000
100 1 _aEtzel, Michael J.
_99524
245 1 0 _aFundamentos de marketing.
250 _a11a ed.
260 _aMéxico D.F. :
_bMcGraw-Hill,
_c2000.
300 _a707p.
650 0 4 _aINVESTIGACION DE MERCADO
_95396
650 0 4 _aMARKETING
_92147
700 1 _aStanton, William J.
_99525
700 1 _aWalker, Bruce J.
_99526
999 _c9640
_d9640