| 000 | 00693nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 000055625 | ||
| 005 | 20220920224839.0 | ||
| 008 | 140407s2001 mx fr 000 0 spa d | ||
| 020 | _a9706860452 | ||
| 082 |
_a658.8 _bC998; 2001 |
||
| 100 | 1 |
_aCzinkota, Michael R _935636 |
|
| 245 | 1 | 0 |
_aAdministración de la mercadotecnia / _cMichael R. Czinkota, Masaaki Kotabe; [traducción Manuel Ortiz Staines]. |
| 250 | _a2a ed. | ||
| 260 |
_aMéxico D.F. : _bThomson learning, _c2001. |
||
| 300 | _a600p. | ||
| 650 | 0 | 4 |
_aMERCADOTECNIA _9318 |
| 650 | 0 | 4 |
_aCOMERCIALIZACION _9317 |
| 710 | 1 |
_aKotabe, Masaaki _976859 |
|
| 901 | _aIngeniería Comercial | ||
| 011 |
_aspa _heng |
||
| 930 | _a20140407 | ||
| 999 |
_c48544 _d48544 |
||