| 000 | 00703fam a2200241 a 4500 | ||
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| 001 | 000017807 | ||
| 005 | 20220920220105.0 | ||
| 008 | 061025s2004 sp 00011dspa d | ||
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| 035 | _a30604 | ||
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_a658.802 _bS792; 2004 |
| 100 | 1 |
_aEtzel, Michael J. _99524 |
|
| 245 | 1 | 0 | _aFundamentos de marketing. |
| 250 | _a13a ed. | ||
| 260 |
_aMéxico D.F. : _bMcGraw-Hill, _c2004. |
||
| 300 | _a[764]p. | ||
| 650 | 0 | 4 |
_aINVESTIGACION DE MERCADO _95396 |
| 650 | 0 | 4 |
_aMARKETING _92147 |
| 690 |
_aINGENERIA COMERCIAL _bESTRATEGIA DE MARKETING _cA3AM05 _dBIBLIOGRAFIA BASICA _939347 |
||
| 700 | 1 |
_aStanton, William J. _99525 |
|
| 700 | 1 |
_aWalker, Bruce J. _99526 |
|
| 999 |
_c17733 _d17733 |
||