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001 | 000013696 | ||
005 | 20220920215420.0 | ||
008 | 030326s2002 sp 00011dspa d | ||
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035 | _a22150 | ||
041 | _aspa | ||
082 | 0 | 4 |
_a658.8 _bK87d; 2002 |
100 | 1 |
_aKotler, Philip _9319 |
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245 | 1 | 0 | _aDirección de marketing: conceptos esenciales. |
260 |
_aNaucalpan de Juárez,México, : _bPearson Educación, _c2002. |
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_aADMINISTRACION _9315 |
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_aADMINISTRACION DE VENTAS _9316 |
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_aCOMERCIALIZACION _9317 |
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_aMARKETING _92147 |
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_c13639 _d13639 |