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1.
Comportamiento del consumidor. by
  • Kanuk, Leslie Lazar
  • Schiffman, León G
Edition: 3a ed.
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: México D.F. : Prentice-Hall Hispanoamericana, 1991
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 658.834 S333c 1991.

2.
Las 22 leyes inmutables del marketing. by
  • Ries, Al
  • Trout, Jack
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: Madrid : Mcgraw-Hill, 1993
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 658.835 R559l 1993.

3.
Teoría y problemas de mercadotecnia. by
  • Holtje, Herbert F
Series: Serie de Compendios Schaum
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: México,McGraw-Hill, 1988
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 658.802 H758t 1988. Not available: BIBLIOTECA CENTRAL U.F.T: Perdido (2).

4.
Preparación y presentación de proyectos de inversión. by
  • Chile Ministerio de Planificación y Cooperación
Edition: 7a ed.
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: Santiago: MIDEPLAN : 1998.
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (3)Call number: 332.6 C535 1998, ...

5.
The economics of strategy. by
  • Besanko, David
  • Dranove, David
  • Shanley, Mark
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: xxu
Publication details: New York: John Willey & Sons : 1996.
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (4)Call number: 338.7 B554 1996, ...

6.
Dirección de la mercadotecnia: análisis,planeación, implementación y control. by
  • Kotler, Philip
Edition: 7a ed.
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: México : Prentice-Hall Hispanoamericana, 1993
Availability: Not available: BIBLIOTECA CENTRAL U.F.T: Cancelado (9). BIBLIOTECA CENTRAL U.F.T: Perdido (4). BIBLIOTECA DEPOSITO: Deposito (4).

7.
Estrategia competitiva: técnicas para el análisis de los sectores industriales y de la competencia. by
  • Porter, Michael E
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: México : Compańía Editorial Continental, 1982
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (8)Call number: 658.83 P844e 1982, ... Items available for reference: BIBLIOTECA CENTRAL U.F.T: Preparando encuadernación (1)Call number: 658.83 P844e 1982.

8.
Las 22 leyes inmutables del marketing: viólelas a su propio riesgo by
  • Ries, Al
  • Trout, Jack
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: México,D.F., McGraw-Hill Interamericana 2001
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 658.8 R559 2001.

9.
El verdadero poder de las marcas: cómo lograr que las marcas sirvan para aventajar a la competencia. by
  • Crainer, Stuart
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: Madrid : Eresma & Celeste, 1997
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (2)Call number: 658.827 C886 1997, ...

10.
Theory of the firm: resource allocation in a market economy. by
  • Cohen, Kalman J
  • Cyert, Richard M
Series: Prentice-Hall International Series in Management
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: New Jersey : Prentice-Hall, 1965
Availability: Not available: BIBLIOTECA DEPOSITO: Deposito (1).

11.
Comportamiento del consumidor. by
  • Kanuk, Leslie Lazar
  • Schiffman, León G
Edition: 8a ed.
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: México : Pearson Educación, 2005
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (4)Call number: 658.834 S333c 2005, ... Not available: BIBLIOTECA CENTRAL U.F.T: Perdido (1).

12.
Business-to-business marketing : strategies and implementation / Daniel Michel...[et al.]. by
  • Michel, Daniel
  • Naudé, Peter
  • Salle, Robert
  • Valla, Jean-Paul
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: New York : Palgrave Macmillan, 2003
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 658.83 M623 2003.

13.
Estrategia competitiva: técnicas para el análisis de los sectores industriales y de la competencia. / Michael E. Porter; rev. téc. Margarita Heredia Soto...[et al.], prólogo José Luis Orozco Martínez; [traducción María Elena Rosas Sánchez]. by
  • Porter, Michael E
Edition: 2a ed., ref.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México D.F. : Patria, 2005
Online access:
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (5)Call number: 658.83 P844e 2015, ...

14.
Planning : cómo hacer el planeamiento estratégico de las comunicaciones / Alan Cooper (compilador); [traducción Michael Fernández]. by
  • Cooper, Alan [comp.]
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Buenos Aires : Thomson, 2006
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (3)Call number: 659.112 P712 2006, ...

15.
Las claves de la publicidad / Mariola García Uceda. by
  • García Uceda, Mariola
Edition: 7a ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Madrid : ESIC, 2011
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (4)Call number: 659.1 G216 2011, ...

16.
Comportamiento del consumidor / Leon G. Schiffman, Joseph Wisenblit; traducción Luis Oscar Madrigal Muñiz, rev. técnica Julieta Mercado González. by
  • Schiffman, León G
  • Wisenblit, Joseph
Edition: 11a ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México : Pearson Educación, 2015
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (2)Call number: 658.834 S333c 2015, ...

17.
Purisnacks / Daniela Ahumada, Zulema Correa, Alexandra Valenzuela; prof. guía Bernardo San Martin Barros. by
  • Ahumada Catalán , Daniela Andrea
  • Correa Valdés, Zulema Daniza
  • Valenzuela Valenzuela, Alexandra Viera
  • San Martín, Bernardo [prof. guía]
  • Universidad Finis Terrae (Chile) Facultad de Humanidades y Comunicaciones
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Santiago, Chile, 2021
Dissertation note: Proyecto de título (Publicista, Licenciado en Comunicación Social)--Universidad Finis Terrae, 2021
Availability: No items available.

18.
Snack Z / Sebastián Alejandro Lara Escalona...[et al.]; prof. guía Bernardo San Martín. by
  • Lara Escalona, Sebastián Alejandro
  • Chandia Sanhueza, Marcelo Giovanni
  • Arriaza Bustos, Scarlette
  • Ortiz Aliaga, Bárbara Isabel
  • San Martín, Bernardo [prof. guía]
  • Universidad Finis Terrae (Chile) Facultad de Humanidades y Comunicaciones
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Santiago, Chile, 2021
Dissertation note: Proyecto de título (Publicista, Licenciado en Comunicación Social)--Universidad Finis Terrae, 2021
Availability: No items available.

19.
Fürkü / Pablo Andrés Reyes Espinoza... [et al.]; prof. guía Bernardo San Martín. by
  • Reyes Espinoza, Pablo Andrés
  • Cruz Condori, María Inés
  • Núñez Mesones, Jonathan David
  • Tapia Andaur, Sandra Catalina
  • San Martín, Bernardo [prof. guía]
  • Universidad Finis Terrae (Chile) Facultad de Humanidades y Comunicaciones
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Santiago, Chile, 2021
Dissertation note: Proyecto de título (Publicista, Licenciado en Comunicación Social)--Universidad Finis Terrae, 2021
Availability: No items available.

20.
Propuesta comunicacional : Ghali Spiritual Food / Benjamín Fuentes Anabalón, Pablo Ignacio Gálvez Benítez, Daniel Alejandro Jerez Manzur; prof. guía Bernardo San Martin. by
  • Fuentes Anabalón, Benjamín
  • Gálvez Benítez, Pablo Ignacio
  • Jerez Manzur, Daniel Alejandro
  • San Martín, Bernardo [prof. guía]
  • Universidad Finis Terrae (Chile) Facultad de Humanidades y Comunicaciones
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Santiago, Chile, 2021
Dissertation note: Proyecto de título (Publicista, Licenciado en Comunicación Social)--Universidad Finis Terrae, 2021
Availability: No items available.

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