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1.
Fundamentos de mercadotecnia. by
  • Armstrong, Gary
  • Kotler, Philip
Edition: 2a ed.
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: México : Prentice-Hall, 1991
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 658.8 K87 1991.

2.
Posicionamiento: el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia. by
  • Ries, Al
  • Trout, Jack
Edition: 2a ed.
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: México : Mc Graw-Hill, 1992
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 659.1 R559p 1992.

3.
Enfoque: el único futuro de su empresa. by
  • Ries, Al
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: México : McGraw-Hill, 1996
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 658.5 R559e 1996.

4.
Teoría y problemas de mercadotecnia. by
  • Holtje, Herbert F
Series: Serie de Compendios Schaum
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: México,McGraw-Hill, 1988
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 658.802 H758t 1988. Not available: BIBLIOTECA CENTRAL U.F.T: Perdido (2).

5.
La guerra de la mercadotecnia. by
  • Ries, Al
  • Trout, Jack
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: México : McGraw-Hill, 1988
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (5)Call number: 658.81 R559g 1988, ...

6.
Posicionamiento: el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia. by
  • Ries, Al
  • Trout, Jack
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: México : Mc Graw-Hill, 1989
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 659.1 R559p 1989.

7.
Dirección de la mercadotecnia: análisis,planeación, implementación y control. by
  • Kotler, Philip
Edition: 7a ed.
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: México : Prentice-Hall Hispanoamericana, 1993
Availability: Not available: BIBLIOTECA CENTRAL U.F.T: Cancelado (9). BIBLIOTECA CENTRAL U.F.T: Perdido (4). BIBLIOTECA DEPOSITO: Deposito (4).

8.
Marketing by
  • Carl, McDaniel
  • Hair, Joseph F
  • Lamb, Charles W
Edition: 4a.ed.
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: México D.F. México 1998
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (4)Call number: 658.805 L218 1998, ...

9.
Marketing de guerra. by
  • Ries, Al
  • Trout, Jack
Series: McGraw-Hill de management
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: México : McGraw-Hill, 1986
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 658.81 R559 1986.

10.
Fundamentos de marketing. by
  • Armstrong, Gary
  • Kotler, Philip
Edition: 6a ed.
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: México : Pearson Educación, 2003
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (5)Call number: 658.8 K87 2003, ...

11.
Fundamentos de marketing. by
  • Armstrong, Gary
  • Kotler, Philip
Material type: Text Text; Format: print photoprint
Language: Spanish
Publication details: México : Pearson Educación, 2003
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (4)Call number: CD 658.8 K87 2003, ... Not available: BIBLIOTECA CENTRAL U.F.T: Perdido (1).

12.
Promociones.
Material type: Text Text; Format: print ; Literary form:
Language: Spanish
Availability: Not available: BIBLIOTECA CENTRAL U.F.T: Cancelado (1).

13.
Principios de marketing / Philip Kotler, Gary Armstrong; traducción Yago Moreno López. by
  • Kotler, Philip
  • Armstrong, Gary
Edition: 12a ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish Original language: English
Publication details: Madrid : Pearson Educación, 2008
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (5)Call number: 658.8 K87p 2008, ...

14.
Administración de la mercadotecnia / Michael R. Czinkota, Masaaki Kotabe; [traducción Manuel Ortiz Staines]. by
  • Czinkota, Michael R
  • Kotabe, Masaaki
Edition: 2a ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: México D.F. : Thomson learning, 2001
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 658.8 C998 2001.

15.
Mercadotecnia / Philip Kotler; traducción José Manuel Salazar. by
  • Kotler, Philip
Edition: 3a ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México D.F. : Prentice-Hall Hispanoamericana, 1989
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 658.8 K87me 1989.

16.
Fundamentos de marketing. / Philip Kotler, Gary Armstrong; traducción Lourdes Amador Araujo, Leticia Esther Pineda Ayala. by
  • Kotler, Philip
  • Armstrong, Gary
Edition: 13a ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: México : Pearson Educación, 2017
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (3)Call number: 658.8 K87 2017, ...

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