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1.
El comportamiento del consumidor en la estrategia de marketing. by
  • Howard, John A
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: Madrid : Diaz de Santos, 1993
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 658.834 H849 1993.

2.
Enfoque: el único futuro de su empresa. by
  • Ries, Al
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: México : McGraw-Hill, 1996
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 658.5 R559e 1996.

3.
Gestión, Producción y Marketing teatral. by
  • Navarro, Greco
  • Valentín-G., Teresa
Series: Práctica
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: Cuidad Real : Ńaque, 1998
Availability: Items available for loan: B. CENTRAL HEMEROTECA/REFEREN. (1)Call number: 792.0232 V156 1998.

4.
Comportamiento del consumidor. by
  • Kanuk, Leslie Lazar
  • Schiffman, León G
Edition: 3a ed.
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: México D.F. : Prentice-Hall Hispanoamericana, 1991
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 658.834 S333c 1991.

5.
La prensa y su público: quién lee, qué, cuándo, dónde y por qué en los periódicos norteamericanos. by
  • Bogart, Leo
Series: Serie Ciencias de la Información Nş 48
Edition: 1a.ed.
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: Pamplona : Ediciones Universidad de Navarra, 1985
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 070.175 B674p 1985.

6.
Las 22 leyes inmutables del marketing. by
  • Ries, Al
  • Trout, Jack
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: Madrid : Mcgraw-Hill, 1993
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 658.835 R559l 1993.

7.
Fundamentos de marketing. by
  • Etzel, Michael J
  • Stanton, William J
  • Walker, Bruce J
Edition: 5a ed.
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: México : McGraw-Hill, 1992
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (2)Call number: 658.802 S792f 1992, ... Not available: BIBLIOTECA CENTRAL U.F.T: Cancelado (7). BIBLIOTECA DEPOSITO: Deposito (1).

8.
The New York festivals: the worlds best work. by
  • New York Festivals
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: xxu
Publication details: New York : Watson-Guptill, 1996
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 659.14 N532n 1996.

9.
Intuiciones ganadoras: la clave del éxito es encontrar el caballo que nos lleve al triunfo. by
  • Ries, Al
  • Trout, Jack
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: México : McGraw-Hill Interamericana, 1991
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (6)Call number: 658.82 R559i 1991, ...

10.
La nueva competencia: más allá de teoria Z; el mercadeo al estilo japonés. by
  • Fahey, Liam
  • Jatusripitak, S
  • Kotler, Philip
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: Bogotá : Editorial Norma, 1987
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (2)Call number: 658.802 K87n 1987, ...

11.
Telemercadeo: la comercialización mediante el teléfono. by
  • Pope, Jeffrey
Series: Serie Norma Desarrollo Gerencial
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: Bogotá : Editorial Norma, 1986
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (2)Call number: 658.82 P825t 1986, ...

12.
Marketing estratégico: enfoque simbólico de la demanda y clave real del negocio. by
  • Wilensky, Alberto L
Series: Tesis Ciencias Econónicas Serie Dirección
Edition: 2a ed.
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: Buenos Aires : Editorial Tesis, 1989
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (2)Call number: 658.802 W676m 1989, ...

13.
La revolución del marketing: la táctica dicta la estrategia. by
  • Ries, Al
  • Trout, Jack
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: Bogotá : McGraw-Hill Latianoamericana, 1989
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (5)Call number: 658.802 R559r 1989, ...

14.
Innovaciones en Marketing: nuevas perspectivas de beneficios y expansión. by
  • Levitt, Theodore
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: México : McGraw-Hill, 1965
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 658.802 L664i 1965.

15.
La investigación cualitativa en marketing y publicidad: el grupo de discusión y el análisis de datos. by
  • Andreu, S
  • Rodríguez, M
  • Soler Pujals, Pere
Series: Papeles de comunicación. 12
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: Barcelona: Paidos ibérica : 1997.
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 658.83 S685 1997.

16.
La guerra de la mercadotecnia. by
  • Ries, Al
  • Trout, Jack
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: México : McGraw-Hill, 1988
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (5)Call number: 658.81 R559g 1988, ...

17.
Reingeniería de ventas: basada en el cliente. by
  • Blessington, Mark
  • O Connell, Bill
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: Santa Fé de Bogotá: McGraw-Hill : 1996.
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 658.81 B647 1996.

18.
Calidad y servicio: la batalla que viene. by
  • ICARE (Chile)
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: Santiago: ICARE : 1992.
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 658.802 I15c 1992.

19.
El consumidor del siglo 21: un vistazo al lado oscuro de luna. by
  • Israel, Alberto
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: Santiago: Cerro Huelén: Renacimiento : 1997.
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 659.1 I85 1997.

20.
La sexta generación del marketing: el síndrome del camaguro. by
  • Madia de Souza, Francisco Alberto
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: Bogotá: McGraw-Hill : 1995.
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 380.1 M182s 1995.

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