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1.
Posicionamiento: el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia. by
  • Ries, Al
  • Trout, Jack
Edition: 2a ed.
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: México : Mc Graw-Hill, 1992
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 659.1 R559p 1992.

2.
Posicionamiento: el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia. by
  • Ries, Al
  • Trout, Jack
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: México : Mc Graw-Hill, 1989
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 659.1 R559p 1989.

3.
El libro rojo de la publicidad: ideas que mueven montańas. by
  • Bassat, Luis
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: Madrid : Espasa-Calpe, 1999
Availability: Items available for loan: ARQUITECTURA Y DISEÑO (1)Call number: 659.1 B317 1999. BIBLIOTECA CENTRAL U.F.T (2)Call number: 659.1 B317 1999, ...

4.
Disrupción. : Desafiar los convencionalismos y estimular el mercado. by
  • Dru, Jean-Marie
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: Madrid : Eresma & Celeste, 1997
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (2)Call number: 659.1 D794 1997, ...

5.
La fuerza de la publicidad: saber hacer buena publicidad. Saber administrar su fuerza. by
  • Moliné, Marcal
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: Madrid : McGraw-Hill, 2000
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (2)Call number: 659.1 M722f 2000, ...

6.
El nuevo posicionamiento: lo más reciente sobre la estrategia de negocios #1 del mundo. by
  • Rivkin, Steve
  • Trout, Jack
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: México D.F. : McGraw-Hill / Interamericana, 1996
Availability: Items available for loan: ARQUITECTURA Y DISEÑO (2)Call number: 659.111 T861 1996, ...

7.
El libro rojo de las marcas: cómo construir marcas de éxito. by
  • Bassat, Luis
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: Madrid : Espasa-Calpe, 2000
Availability: Items available for loan: ARQUITECTURA Y DISEÑO (1)Call number: 659.1 B317l 2000.

8.
El libro rojo de la publicidad: ideas que mueven montańas. by
  • Bassat, Luis
Material type: Text Text; Format: print photoprint
Language: Spanish
Publication details: Madrid : Espasa-Calpe, 1999
Availability: Items available for loan: ARQUITECTURA Y DISEÑO (1)Call number: CD 659.1 B317 1999.

9.
Publicidad by
  • Carvajal Gnecco, Pablo
Material type: Text Text; Format: print ; Literary form:
Language: Spanish
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 473.

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