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1.
Dirección estratégica. by
  • Certo, Samuel C
  • Peter, J. Paul
Edition: 3a ed.
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: Bogotá : McGraw-Hill, 1997
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (2)Call number: 658.401 C418 1997, ...

2.
Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson; traducción Jorge Luis Blanco y Correa Magallanes, rev. técnica Yazmín López Taymani, Jean Domette Nicolesco. by
  • Peter, J. Paul
  • Olson, Jerry C
Edition: 7a ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: México D.F. : McGraw-Hill Interamericana, 2006
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (3)Call number: 658.834 P478 2006, ...

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