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1.
Investigación de mercados. by
  • Zikmund, William G
Edition: 6a ed.
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Fiction
Language: Spanish
Publication details: México D.F. : Prentice Hall Hispanoamericana, 1998
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (5)Call number: 658.4 Z68 1998, ...

2.
Marketing : crear y mantener clientes en un mundo de comercio-e / William G. Zikmund, Michael d'Amico. by
  • Zikmund, William G
  • D'Amico, Michael
Edition: 7a ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish Original language: English
Publication details: México D.F. : Thomson learning, 2002
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (2)Call number: 658.8 Z68 2002, ...

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