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1.
Comunicación estratégica y su contribución a la reputación / Paul A. Argenti; prólogo de José Luis González-Besada, [traducción María de Ancos e Irene Vicente]. by
  • Argenti, Paul A
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Madrid : LID, 2014
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (11)Call number: 658.45 A691 2014, ...

2.
Marketing 3.0 / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan; [traducción Ana Lafuente y María de Ancos]. by
  • Kotler, Philip
  • Kartajaya, Hermawan
  • Setiawan, Iwan
Edition: 3a ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Madrid : LID, 2013
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (2)Call number: 658.8 K87t 2013, ...

3.
Capacidad adaptativa / Juan Carlos Eichholz; prólogo de Marty Linsky. by
  • Eichholz, Juan Carlos
Series: Acción empresarial
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish
Publication details: Bogotá : Lid, 2015
Other title:
  • Cómo las organizaciones pueden sobrevivir y desarrollarse en un mundo cambiante
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (9)Call number: 658.4092 E34 2015, ... Not available: BIBLIOTECA CENTRAL U.F.T: Checked out (1).

4.
Ideas que pegan / Chip Heath y Dan Heath; prólogo de José María Rull Bertrán, [traductora María López Medel]. by
  • Heath, Chip
  • Heath Dan
Edition: 2a ed.
Material type: Text Text; Literary form: Not fiction
Language: Spanish
Publication details: Madrid : LID, 2016
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (3)Call number: 302.13 H437 2016, ...

5.
Marketing 5.0 / Philip Kotler, Hermawan Kartajaya e Iwan Setiawan; [traducción Cecilia González Godino]. by
  • Kotler, Philip
  • Kartajaya, Hermawan
  • Setiawan, Iwan
Edition: 3a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Madrid : Lid 2023
Online access:
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 658.8 K87c 2023.

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