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1.
Marketing : crear y mantener clientes en un mundo de comercio-e / William G. Zikmund, Michael d'Amico. by
  • Zikmund, William G
  • D'Amico, Michael
Edition: 7a ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Language: Spanish Original language: English
Publication details: México D.F. : Thomson learning, 2002
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (2)Call number: 658.8 Z68 2002, ...

2.
Administración de la mercadotecnia / Michael R. Czinkota, Masaaki Kotabe; [traducción Manuel Ortiz Staines]. by
  • Czinkota, Michael R
  • Kotabe, Masaaki
Edition: 2a ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: México D.F. : Thomson learning, 2001
Availability: Items available for loan: BIBLIOTECA CENTRAL U.F.T (1)Call number: 658.8 C998 2001.

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