Etzel, Michael J. <br/><br/>
Fundamentos de marketing. 

 - 11a ed. 
 - México D.F. :  McGraw-Hill,  2000. 
 - 707p. 
<br/><br/><label>ISBN: </label>9701026764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INVESTIGACION DE MERCADO<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.802  / S792; 2000