Bly, Robert W. <br/><br/>
The copywriter's handbook :  a step-by-step guide to writing copy that sells / 
Robert W. Bly. 
 - 3rd ed. 
 - New York :  St. Martin's Press,  2005. 
 - 410p. 
<br/><br/>Incluye bibliografía 
<br/><br/><label>ISBN: </label>9780805078046 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PUBLICIDAD--LENGUAJE<br/>PUBLICIDAD<br/>REDACCION
<br/><br/><label>Dewey Class. No.: </label>659.132  / B661; 2005