TY  - BOOK
AU  - Kotler,Philip
AU  - Kartajaya,Hermawan
AU  - Setiawan,Iwan
TI  - Marketing 3.0: from products to customers to the human spirit 
SN  - 9780470598825
U1  - 658.8 
PY  - 2010///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - MARKETING
N1  - Incluye notas bibliográficas
ER  -