Kotler, Philip <br/><br/>
Marketing 3.0 :  from products to customers to the human spirit / 
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. 
 - New Jersey :  John Wiley & Sons,  2010. 
 - 188p. 
<br/><br/>Incluye notas bibliográficas 
<br/><br/><label>ISBN: </label>9780470598825 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87t; 2010