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Advertising campaing planning : developing an advertising-based marketing plan / by Jim Avery and Debbie Yount.

By: Contributor(s): Material type: TextTextPublication details: California : Melvin & Leigh, 2016.Edition: 5th edDescription: 334pISBN:
  • 9780978663834
Subject(s): DDC classification:
  • 659.14 A954; 2016
Online resources:
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