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Investigación de mercados: un enfoque práctico.

Malhotra, Naresh K.

Investigación de mercados: un enfoque práctico. - 2a ed. - Naucalpan de Juárez,México, : Prentice Hall-Hispanoamericana, 1997. - 890p.

ISBN: 968880844X

Subjects--Topical Terms:
ADMINISTRACION
INVESTIGACION DE MERCADO
MARKETING

Dewey Class. No.: 658.4 / M249; 1997

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