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Fundamentos de marketing.

Etzel, Michael J.

Fundamentos de marketing. - 11a ed. - México D.F. : McGraw-Hill, 2000. - 707p.

ISBN: 9701026764

Subjects--Topical Terms:
INVESTIGACION DE MERCADO
MARKETING

Dewey Class. No.: 658.802 / S792; 2000

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Fundamentos de marketing.