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The copywriter's handbook : a step-by-step guide to writing copy that sells /

Bly, Robert W.

The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly. - 3rd ed. - New York : St. Martin's Press, 2005. - 410p.

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ISBN: 9780805078046

Subjects--Topical Terms:
PUBLICIDAD--LENGUAJE
PUBLICIDAD
REDACCION

Dewey Class. No.: 659.132 / B661; 2005

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The copywriter's handbook : a step-by-step guide to writing copy that sells /