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Mercadotecnia /

Kotler, Philip

Mercadotecnia / Philip Kotler; traducción José Manuel Salazar. - 3a ed. - México D.F. : Prentice-Hall Hispanoamericana, 1989. - 745p.

ISBN: 9688801569

Subjects--Topical Terms:
MERCADOTECNIA

Dewey Class. No.: 658.8 / K87me; 1989

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Mercadotecnia /