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Marketing 3.0 : from products to customers to the human spirit /

Kotler, Philip

Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - New Jersey : John Wiley & Sons, 2010. - 188p.

Incluye notas bibliográficas

ISBN: 9780470598825

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8 / K87t; 2010

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Marketing 3.0 : from products to customers to the human spirit /