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Fundamentos de marketing.

Etzel, Michael J.

Fundamentos de marketing. - 5a ed. - México : McGraw-Hill, 1992. - 733p., il.

Estudio de casos, existe 10a ed.

ISBN: Desconocido ISBN

Subjects--Topical Terms:
INVESTIGACION DE MERCADO
MARKETING

Dewey Class. No.: 658.802 / S792f; 1992

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Fundamentos de marketing.